CHINA COMMERCE ASSOCIATION FOR GENERAL MERCHANDISE (CCAGM) is a social organization with legal personality, which was approved by the Chinese Ministry of Civil Affairs and under the guidance of the State-owned Assets Supervision and Administration Commission and the Chinese Ministry of Commerce.

      CCAGM is a non-profit organization for national department store’s industry, which is voluntarily organized by various forms of ownerships, enterprises or syndication, and individuals, who engaged in the circulation, manufacturing, service, scientific research, cultural and educational activities related to daily consumer goods.

       CCAGM was founded in January 1990 and it has nearly 1000 corporate members nowadays, including cosmetic large and medium-sized department stores, the companies of household merchandise retail, wholesale, manufacturing enterprises providing related services for the department stores.

     Its members come from many provinces, autonomous regions and municipalities of China, covering variety of ownership compositions. It has more than 60 group members, including province or city department store’s associations, guilds and cross-regional federations of department stores, as well as nearly 20000 indirect members connected with group members.